A couple of reminders:
Research and planning will be marked from Monday 19th December at 9 a.m., so you can't post any more after that time.
Don't forget to pick up your camera if you've booked one.
Remember the filming advice - lots of close ups, lots of unusual angles, plenty of camera movement, changes of location and costume, lots of cutaways to instruments, surroundings, audience, performer looking moody etc. All this will give you choices in the edit. Film the performance lots of times, make sure you take the music with you for your performer to lip synch to.
And also, have a good holiday. Here's a Christmas message for you.
Friday, 16 December 2011
Friday, 9 December 2011
Audience
Audience in your blog:
Audience profile – 1 post detailed, with visual illustration
Audience research – 1 post for now, updates as you produce more work in progress. Show the audience work in progress: this could include moodboards, storyboards, animatics, actor photos, costume ideas, location pictures … Give details of responses from your Facebook group, and for a high grade, at least one filmed focus group.On Facebook, ask specific questions, not ‘what do you think of this’ type questions. For example: ‘What genre of music do you think this moodboard suggests?’; ‘What one word would you use to describe this storyboard?’; ‘Would you like to be friends with this girl?’. In a focus group, your questions can be more open and you can use follow up questions if you need more information.
Later you should do regular blog posts updating on what your audience think of work in progress.
Audience theory – 1 post answering the following questions and mentioning Morley
Cultural Studies Approach to audience: according to Morley, audiences aren’t just passively affected by media texts – they take an active role in reading a text. How might audiences read the values expressed in your video and print work in a preferred, negotiated and oppositional way? What are you going to do to encourage the target audience to take a preferred reading? What kind of person might take an oppositional reading?
Reminder of cultural studies approach:
The Cultural Studies Approach Perspective on Audience:
• Developed within the Birmingham Centre for Contemporary Cultural Studies. BCCCS, principally by David Morley.
• Attempts to understand how the media might be powerful and influence audiences (effects research), but also encourages researchers to understand the active nature of certain audiences (uses and gratifications theory).
The approach tries to understand the intended effects of media texts, but also sees audiences as active, stating that different audiences adopt different standpoints in relation to the values expressed within a media text. These different standpoints are:
• Preferred (or dominant) reading (Morley) - the audience recognise the values being offered by the text and accepts them as natural and correct.
• Negotiated reading (Morley) - the audience recognisethe values in the text as legitimate and accept them in general, but adapt their reading of the text to fit in with their experiences and interest.
• Oppositional reading (Morley) - the audience understands the values in the text, but disagrees with them and rejects them.
For example, take a print advert which represents a sexually objectified women as a victim of violence.
• A preferred reading would be
• A negotiated reading might be .....
• An oppositional reading might be produced by someone concerned by violence against women who would completely reject the values offered by the advert, and would see it as degrading and offensive to women.
Audience profile – 1 post detailed, with visual illustration
Audience research – 1 post for now, updates as you produce more work in progress. Show the audience work in progress: this could include moodboards, storyboards, animatics, actor photos, costume ideas, location pictures … Give details of responses from your Facebook group, and for a high grade, at least one filmed focus group.On Facebook, ask specific questions, not ‘what do you think of this’ type questions. For example: ‘What genre of music do you think this moodboard suggests?’; ‘What one word would you use to describe this storyboard?’; ‘Would you like to be friends with this girl?’. In a focus group, your questions can be more open and you can use follow up questions if you need more information.
Later you should do regular blog posts updating on what your audience think of work in progress.
Audience theory – 1 post answering the following questions and mentioning Morley
Cultural Studies Approach to audience: according to Morley, audiences aren’t just passively affected by media texts – they take an active role in reading a text. How might audiences read the values expressed in your video and print work in a preferred, negotiated and oppositional way? What are you going to do to encourage the target audience to take a preferred reading? What kind of person might take an oppositional reading?
Reminder of cultural studies approach:
The Cultural Studies Approach Perspective on Audience:
• Developed within the Birmingham Centre for Contemporary Cultural Studies. BCCCS, principally by David Morley.
• Attempts to understand how the media might be powerful and influence audiences (effects research), but also encourages researchers to understand the active nature of certain audiences (uses and gratifications theory).
The approach tries to understand the intended effects of media texts, but also sees audiences as active, stating that different audiences adopt different standpoints in relation to the values expressed within a media text. These different standpoints are:
• Preferred (or dominant) reading (Morley) - the audience recognise the values being offered by the text and accepts them as natural and correct.
• Negotiated reading (Morley) - the audience recognisethe values in the text as legitimate and accept them in general, but adapt their reading of the text to fit in with their experiences and interest.
• Oppositional reading (Morley) - the audience understands the values in the text, but disagrees with them and rejects them.
For example, take a print advert which represents a sexually objectified women as a victim of violence.
• A preferred reading would be
• A negotiated reading might be .....
• An oppositional reading might be produced by someone concerned by violence against women who would completely reject the values offered by the advert, and would see it as degrading and offensive to women.
Filming your music video
Some good advice here. Remember to film the performance lots of times, from different angles, with some close ups and some long shots, and with plenty of camera movement.
Thursday, 8 December 2011
Deadlines
More deadlines:
Research and planning: by the end of Sunday 18th Decmeber. Whatever is there when I start marking at 9 on Monday morning is what will be marked. There won't be a media lesson on the last day of term.
Draft music video: 27th January. Better get filming soon!
Final music video 10th Feb.
Research and planning: by the end of Sunday 18th Decmeber. Whatever is there when I start marking at 9 on Monday morning is what will be marked. There won't be a media lesson on the last day of term.
Draft music video: 27th January. Better get filming soon!
Final music video 10th Feb.
Excellent blog
A really good blog here, to help you see how it's done
http://millymorris1993.blogspot.com/
http://millymorris1993.blogspot.com/
Friday, 2 December 2011
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