Remember, this is just practise which doesn't count towards your final grade, so feel free to experiment and make mistakes - that's the idea!
Friday, 24 June 2011
Photography and Photoshop
You should now be taking or have taken your pictures - you'll need the Photoshop guides for the digipak and advert, both in Student Deptfiles. Because of the possible strike action on Thursday, I'm hoping we'll be able to complete the work by the end of Tuesday's lesson - so please try to plan for that.
Monday, 13 June 2011
Summer Term Planning
Print Production - Planning
You need to show your 'working out' in Media Studies - how you developed an idea, your influences, your rough drawing, your first drafts, crossings out, ideas that didn't make it, ideas that did.... the full development from concept to final work needs to be shown.
This could be totally visual, images, sketches etc. However, you could also write brief comments why, for example, you thought one idea got ditched, or how your audience focus group made you change your ideas.
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Planning tasks:
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Summer Term Research
Research
You have two print tasks:
1. Cover for a digipack. You will need to create a minimum of four ‘panes’: front of digipack, rear of digipack, inside cover front and inside cover rear. (A digipack is a CD release with special features such as a video clip – it usually has folded cardboard rather than plastic packaging).
2. A magazine advert for the digipack. Ideally you would not simply re-use the photo from the digipak, but rework the imagery and photography in some way.
Some things to think about:
· How will the audience recognise the genre of music? How will you address your particular target audience?
· How will you create a ‘house style’ linked to the brand image of your band? How will you link the styles of the digipak and advert?
· The size of the advert is up to you – think about the magazine(s) it will be in and the amount of money your band would have to spend on marketing – could they afford a quarter page, half page, or full page? What magazines are appropriate for the target audience? Try to find out how much ads in these magazines actually cost. Can you save some money by using the same advert online? What will you need to consider when designing it if you want to use it in print and onscreen?
RESEARCH TASK: Create a Powerpoint or Prezi
1. Find 2 or 3 digipak covers and 2 or 3 magazine adverts, preferably from a similar genre to your own. Add images of these to your Prezi or Powerpoint.
2. Add notes to the images on your Powerpoint or Prezi, answering the following questions.
- Are there any features they have in common – e.g. colour, lighting, image type, image framing, font style ...?
- How can you identify the genre of music?
- How are they likely to appeal to their target audiences?
- What kind of details are on there – critics quotes and star ratings on the adverts, credits, logos, coptyright notices, parental advisory warnings etc on the digipaks?
3. Finally, add some bullet points listing the good ideas you can take from the digipaks and adverts you’ve looked at.
Digipak links:
http://www.stpaulsgallery.com/
http://rockpopgallery.com/items/cd-album-cover-art/list.htm?1=1
You can also go here: http://www.allcdcovers.com/ to look up specific artists – this site also has backs and insides.
Adverts for digipaks are harder to find, but you can try this:
Some good print work
Good digipaks and adverts – why are they good?
http://3.bp.blogspot.com/_phfQUkxcg7k/TQtU6Bp9RpI/AAAAAAAAAN8/mmVhJi5NKj8/s1600/finished%2Balbum.jp
Level 4 print criteria
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
· using IT appropriately for the task set;
· showing understanding of conventions of layout and page design;
· showing awareness of the need for variety in fonts and text size;
· accurate use of language and register;
· appropriately integrating illustration and text;
· framing a shot, including and excluding elements as appropriate;
· using a variety of shot distances as appropriate;
· shooting material appropriate to the task set;
· selecting mise-en-scène including colour, figure, lighting, objects and setting;
· manipulating photographs as appropriate to the context for presentation,
including within text, within particular IT programmes, cropping and resizing.
Summer term
Welcome back. For the next three weeks, you'll be working on print production skills ready for your A2 coursework.
A2 Coursework:
· Research and planning (20%)
· Individual print work: digipak (10%)
· Individual print work: magazine advert for the digipak (10%)
· Group music video: (40%)
· Evaluation: (20%)
You can look at some examples of A* grade work here:
http://jodiepackwooda2media.blogspot.com/
http://leahdennisona2mediastudies.blogspot.com/
And you can watch some of the best videos here:
http://www.youtube.com/user/mediawsfc?feature=mhee#g/c/28AF162A99DD36AD
This term, we’ll spend time practising your print production skills so that you can create excellent print work next year. You will:
· Research some existing print work
· Learn some Photoshop skills
· Create a digipack to practice your skills: You will need to create a minimum of four ‘panes’: front of digipack, rear of digipack, inside cover front and inside cover rear. A digipack is a CD release with special features such as a video clip – it usually has folded cardboard rather than plastic packaging.
· Create a magazine advert for the digipak
The digipak and advert won’t be part of your A2 production work – but creating them will allow you to gain and practise skills, and the work you blog this term will count towards your research and planning grade for A2.
Good marks come from:
· Using a recognisable ‘house style’ which is appropriate for genre/audience
· Paying attention to detail – e.g. including credits and record label logos
· Taking a range of good quality photos and not repeatedly using the same one.
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