Music video research extension

Music Video Research

Once you have completed two analyses and made improvements as I’ll suggest, you’ve done the basics for your music video research.

For a high grade, it is worth doing a bit more. However, remember that most of the research and planning marks are for PLANNING.

You COULD also:

1. Analyse another one or two videos – perhaps videos that are a bit more disjunctive or unusual, and which don’t fit with Goodwin’s ideas.

2. Find other theorists and consider what you have written compared to what they say. For example, when Sven E Carlson (http://filmsound.org/what_is_music_video/) says that the performer embodies one of three mythic roles, commercial exhibitionist, televised bard, electronic shaman, you might want to consider whether the video you have just analysed contains one or more of these roles.

Here are some other links you might look at:

Analysing music video: http://www.sibetrans.com/trans/a254/cultural-approaches-to-the-rhetorical-analysis-of-selected-music-videos

Youtube and its impact on music video: http://www.quora.com/What-effect-has-YouTube-had-on-music

History of music video: http://www.nypress.com/article-16889-official-history-of-music-video.html

3. Use Prezi to create an annotated version of one of your chosen videos, like this:

http://www.youtube.com/watch?v=kA3x1jxzvz0

Whether you choose to do these extras or not, the deadline for the music video research is Friday 14^th October.

Some older wsfc videos

Links for intro to music video

http://petesmediablog.blogspot.com/2010/11/music-video-rich-mix-history-of-promos.html

http://petesmediablog.blogspot.com/2010/11/music-video-rich-mix-presentations-liz.html

http://www.youtube.com/user/mediawsfc#p/c/7B4B3FCC1BBDD091

Group 1 Busted Vid

Group 2 Busted Vid

After Busted

Here are some jobs to do after you've finished editing your Busted video, uploaded it to Youtube and embedded it in your blog.

1. If you haven't done so already, send me your blog URL - cw@wsfc.ac.uk
2. Follow my blog by clicking the follow button at the top of the screen.
3. Add 4 short blog posts explaining and evaluating the Busted and lip synching activities: details of this are below.


A blogging task

This is to be completed individually.

During the A2 year you will be blogging throughout the year, constantly referring to skills you are developing and concepts you find yourself applying.
To begin this process, you are being asked to construct a blog post around each of the following skills. In each post, you must write a little bit – keep it short – about each skill and how it developed during these short production tasks.

1. Introduction: briefly explain what you’ve been doing (busted/lip synch)

2. Research and Planning
Which of the planning tasks was most useful? (Storyboard, Shooting script…)
What kinds of planning do you wish you had done more of?
Show the planning you did in this blog – images, lists etc.
What kinds of planning do you expect to be doing during the A2 year? (make a list)

3. Production:
How did your knowledge of production technology develop? (Cameras, edit suites, use of Youtube, blogging etc.)
What did you learn during this production task?
What sort of technology skills would you like to develop during the A2 year?
What did you learn during this production task?
How did the shoot go? What went wrong? What do you need to do make sure these things don’t happen again?

4. Post-Production
How did your editing go? What would have helped you edit more effectively?
Specifically - what are the tools and devices used editing that you felt were particularly useful?
Can you show images of the specific tools?

In all cases, you need to show and tell – include images and explain them.
Embed Youtube clips, upload images and produce screen grabs of work in progress.


You need to get all this complete by the end of the week.

Welcome back to A2 Media

Welcome back everyone - hope you enjoyed your summer. You'll need to follow this blog so that you can access tasks, links and notes on your music video portfolio tasks, and I'll follow you in return.

The first task of the year is to create a lip synching video like this one:

Then you'll have a go at remaking the video for Busted's 'What I go to School For', like this:

Your efforts will be put on the department Youtube channel, which you should also subscribe to.

http://www.youtube.com/user/mediawsfc