Music Video Research
Once you have completed two analyses and made improvements as I’ll suggest, you’ve done the basics for your music video research.
For a high grade, it is worth doing a bit more. However, remember that most of the research and planning marks are for PLANNING.
You COULD also:
1. Analyse another one or two videos – perhaps videos that are a bit more disjunctive or unusual, and which don’t fit with Goodwin’s ideas.
2. Find other theorists and consider what you have written compared to what they say. For example, when Sven E Carlson (http://filmsound.org/what_is_music_video/) says that the performer embodies one of three mythic roles, commercial exhibitionist, televised bard, electronic shaman, you might want to consider whether the video you have just analysed contains one or more of these roles.
Here are some other links you might look at:
Analysing music video: http://www.sibetrans.com/trans/a254/cultural-approaches-to-the-rhetorical-analysis-of-selected-music-videos
Youtube and its impact on music video: http://www.quora.com/What-effect-has-YouTube-had-on-music
History of music video: http://www.nypress.com/article-16889-official-history-of-music-video.html
3. Use Prezi to create an annotated version of one of your chosen videos, like this:
http://www.youtube.com/watch?v=kA3x1jxzvz0
Whether you choose to do these extras or not, the deadline for the music video research is Friday 14th October.
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