Research
You have two print tasks:
1. Cover for a digipack. You will need to create a minimum of four ‘panes’: front of digipack, rear of digipack, inside cover front and inside cover rear. (A digipack is a CD release with special features such as a video clip – it usually has folded cardboard rather than plastic packaging).
2. A magazine advert for the digipack. Ideally you would not simply re-use the photo from the digipak, but rework the imagery and photography in some way.
Some things to think about:
· How will the audience recognise the genre of music? How will you address your particular target audience?
· How will you create a ‘house style’ linked to the brand image of your band? How will you link the styles of the digipak and advert?
· The size of the advert is up to you – think about the magazine(s) it will be in and the amount of money your band would have to spend on marketing – could they afford a quarter page, half page, or full page? What magazines are appropriate for the target audience? Try to find out how much ads in these magazines actually cost. Can you save some money by using the same advert online? What will you need to consider when designing it if you want to use it in print and onscreen?
RESEARCH TASK: Create a Powerpoint or Prezi
1. Find 2 or 3 digipak covers and 2 or 3 magazine adverts, preferably from a similar genre to your own. Add images of these to your Prezi or Powerpoint.
2. Add notes to the images on your Powerpoint or Prezi, answering the following questions.
- Are there any features they have in common – e.g. colour, lighting, image type, image framing, font style ...?
- How can you identify the genre of music?
- How are they likely to appeal to their target audiences?
- What kind of details are on there – critics quotes and star ratings on the adverts, credits, logos, coptyright notices, parental advisory warnings etc on the digipaks?
3. Finally, add some bullet points listing the good ideas you can take from the digipaks and adverts you’ve looked at.
Digipak links:
http://www.stpaulsgallery.com/
http://rockpopgallery.com/items/cd-album-cover-art/list.htm?1=1
You can also go here: http://www.allcdcovers.com/ to look up specific artists – this site also has backs and insides.
Adverts for digipaks are harder to find, but you can try this:
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