Some good print work

Good digipaks and adverts – why are they good?

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Level 4 print criteria

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

· using IT appropriately for the task set;

· showing understanding of conventions of layout and page design;

· showing awareness of the need for variety in fonts and text size;

· accurate use of language and register;

· appropriately integrating illustration and text;

· framing a shot, including and excluding elements as appropriate;

· using a variety of shot distances as appropriate;

· shooting material appropriate to the task set;

· selecting mise-en-scène including colour, figure, lighting, objects and setting;

· manipulating photographs as appropriate to the context for presentation,

including within text, within particular IT programmes, cropping and resizing.