Evaluation question 1

Evaluation Question 1
Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?


You will need to write about links to other texts, texts that have influenced you and texts that you have responded to.


You may also want to write about the texts you have actively NOT emulated in some way. Why have you actively chosen NOT to be like these texts?



This question is about creativity and genre.


You could think about these questions to create your blog post for question 1.


· Where have your ideas come from? How were you inspired to do what you did?

Refer back to your research, maybe show some images from texts you researched and pair them with images from your own video.


· How did your audience research direct your creativity? Did you respond to what audiences said about work in progress, mood boards and so on?


· How different are your products to 'real' media products? You could discuss whether the differences are down to budget and technology available, or because you wanted to be creative and original.


· To what extent have you been 'original'? No text can be completely original – but is there anything about yours that is different from a conventional music video in your genre?


· To what extent has entropy (unexpectedness) been used?

· To what extent has redundancy (predictability) been used?

· What is the overall effect of using these on the audience?



· Challenging forms and conventions can be risky as it might cause problems with audience response. They might not like it, they might not understand it, they might not recognise it as belonging to the genre you’re working in ... is there any evidence that this has happened? You could refer to your audience research here.



· Following forms and conventions can be risky as a very generic text can be dull, or too much like other texts so that audiences won’t remember and recognise your artist. Is there any evidence that this has happened? You could refer to your audience research here.


Try to use some theory – refer to auteur theory, ideas about creativity, quote and discuss one of the points in the box below.




Steve Neale - audiences take pleasure from genre because of ‘instances of repetition and difference’


Nicholas Abercrombie producers set out to exploit genre conventions... It... makes sound economic sense. Sets, properties and costumes can be used over and over again. Teams of stars, writers, directors and technicians can be built up, giving economies of scale


Walter Jon Williams Genre labels are useful only insofar as they help you find an audience.






Key terms


Entropy Redundancy Originality Creativity


Audience expectations Genre Auteur Theory


Intertextuality Inspiration Audience response




Always consider the effects of your textual influences upon the way an audience might 'read' your texts.


Resources

http://www.mediaknowall.com/alevkeyconcepts/genre.html


http://www.csun.edu/~vcpsy00h/creativity/define.htm


http://en.wikipedia.org/wiki/Creativity