Evaluation question 4

Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?


As you know, the examiners love new technology.


You might have used:

· Panasonic DV or HD DV cameras

· Nikon D60 DSLR cameras

· Adobe Photoshop

· Adobe OnLocation

· Adobe Premiere Pro

· Youtube

· Facebook

· Blogger

· Your i-phone


You can discuss all of this in this post.

Very importantly ….don't just tell us that you used the technology, or even how you used it, and what you used it for, but also tell us about how it was or was not useful

You can also discuss how your production would have improved if you had different technologies at your disposal... How would your production be better if you actually had a new iphone or access to the HD camera ...?

Theory:

You could refer to:

1. Technological determinism: Technological determinism is a theory that presumes that a society's technology drives the development of its social structure and cultural values.

Do you think that new technology actually had too much of a say in your production work – did the technology available determine what you created? Or do you think you controlled the technology skilfully to do exactly what you wanted to do?

2. What is the relationship between creativity and new media technology? How did it help or hinder your creativity to use all this technology?

3. How have you used Media 2.0 technologies (that is, Youtube and Facebook or any other technology that allows you to interact with the audience) to push your work in new directions? Did you respond to audience suggestions and comments, for instance? Did you communicate with the artist using new technology?

Key Terms

Technological determinism

Interactivity

Media 2.0

Creativity

Globalisation

Activity

Passivity



Examples


http://ambersa2media.blogspot.com/2010/01/question-4-how-did-you-use-media.html

http://leanne-3127.blogspot.com/2010/01/question-4-how-did-you-use-media.html

Resources

http://www.youtube.com/watch?v=ZWNXg7Vt-ig

http://www.theory.org.uk/aboutweb2-0.htm

http://www.theory.org.uk/mediastudies2.htm (some interesting comments about how media studies might work in the new media 2.0 era)